The name “MUSUBI” comes from “born(生す/musu)” and “beauty(美/bi)” in Japanese. Additionally, “MUSUBI” means “a knot” and “to tie”. The brand is a modern offshoot of Yamada sen-i, which has made furoshiki since 1937 using various dying and weaving techniques such as double-sided dying.
Traditionally in Japan gifts are wrapped with a seasonal furoshiki design, which implies that your gift is handled importantly. Nowadays, furoshiki are used in many different ways including carrying items and as accessories. Click here for a guide on how to use furoshiki.